It’s that time of year… Goals are being set and rolled out. The goals for the MSL team and how they support corporate and/or Research & Development goals are critical to help you prioritize your goals in your territory and your time. Do you have line of sight to how your goals support corporate success? While not all corporate goals are relevant for your work as an MSL, your work certainly directly impacts at least a couple of those goals.
When planning your quarter and specifically the upcoming meetings on your calendar, each meeting should support your goals and move the mission forward. This is the currency of the MSL role.
· As you review your goals, are leadership’s expectations for you clear? If not, gain clarity. Ask questions.
· What resources are available to support each goal? If it’s not clear, let leadership know what you need and support the development of those resources.
· Each KOL has different interests which may not directly align with what leadership is asking you to discuss. How will you balance these goals with those of the KOL?
We all know that the art of being an MSL is meeting the expectations of the company while bringing meaningful information to each of your KOLs based on their individual needs and interests. How do you bring value to both your company and your KOLs?