In my last post, I shared how a simple conversation with a professor reignited his passion—and became a thunderbolt moment for me. But what about our work as MSLs?
How do we create those moments for our KOLs?
Our job isn’t just to report data. Data without meaning is just… data. Our role is to:
✅ Build trust
✅ Deliver useful insights
✅ Help KOLs connect the dots in a meaningful way
Want to make a lasting impact? Try these conversation starters:
- “Now what surprised us was…” → Share insights that shift their perspective.
- “Let me take a time-out…” → Pause to emphasize something they might overlook.
- “I wonder if I could ask you a favor…” → Engage them by inviting their expert input.
- “I may need your help on this one…” → Encourage them to apply data to real-life challenges.
It’s not about dumping information. It’s about creating connections that make them think differently. That’s how you become a trusted, memorable partner.
So, the next time you walk through the door to meet a KOL… bring your thunderbolt.
What’s one way you’ve made an impact in your conversations with KOLs?