In this series, we’re reviewing some simple tricks to enhance our connections with our virtual audience by removing obstacles.
Keeping a professional environment for virtual engagement when you’re on the road may take a few extra steps.
· When using the desk in a hotel room, the background is often the bed! Not professional! Turn yourself around so a wall is behind you. Can you move the desk? If not, did you know an ironing board makes a great makeshift desk?! I once used an ottoman on top of the bed as a desk so the background was appropriate. Another option is to carry a vinyl or cloth backdrop and pushpins to guarantee your background is professional.
· Using a virtual background is also an option used by many but keep in mind that parts of you disappear when you move. For the audience this can be a distraction and make interrupt their focus. If you do choose a virtual background, ensure it is professional.
· If you need to have a virtual meeting with a KOL but it overlaps with the time you’re driving to another appointment or the airport, leave with time to arrive to your destination early and find a quiet place for your virtual call. Worst case scenario, sit in your car (perhaps the backseat) but whatever you do, DON’T drive and get on a video call. It’s dangerous and unprofessional and will leave the KOL questioning your judgement. It also doesn’t allow you to give the KOL or the conversation the necessary attention. Plan accordingly!
· Ensure your headphones are charged and you have a back-up set that plugs into your computer. Being on speaker does not bode well in that environment (or most environments if I’m going to be honest!).
· At the airport a quiet corner may be difficult to find. Is an airline club membership an option, even for the day? Is there a quiet corner away from a busy gate? Remember while travel is “part of the job” and “people should understand,” constant interruptions to a conversation are annoying even to the most patient KOL.
Love or hate virtual meetings, they have become a normal part of our lives as MSLs. While building relationships through remote interactions may not be our favorite option, implementing these practices will remove obstacles and facilitate strong connections with our virtual audience.