In this series, we’re reviewing some simple tricks to remove obstacles for connecting with our virtual audience.
There are many memes about having a professional presence on top and a party on the bottom, and my suspicion this isn’t far from true (are you wearing pajama bottoms right now?). Maintaining the professionalism you have in person, even if you are sitting comfortably at home, is important. This includes not only your clothes but also your posture!
· Dress to impress by wearing solid colors with minimal pattern to avoid becoming a kaleidoscope in the camera. Ensure that your camera placement or movement catches only what you want the audience to see. I find that dressing professionally – including proper pants – helps me feel and act more professional. Sit up tall, shoulders back, with your feet on the floor to present confidence that will be evident on camera. I find standing helps in my posture and we’ve learned it is better for our health.
How are you setting the stage for a professional engagement to gain trust from your KOLs? We only have one opportunity to make a first impression so putting our best foot forward during virtual meetings will lay the groundwork for our future interactions.
· Put your distractions aside (this means your phone too!) and give the meeting your full attention like you would do during an in-person meeting. Implementing these ideas and overlaying your active listening skills will increase your presence and foster trust with your KOLs.
Sitting in a quiet environment is obviously ideal, but perhaps not always possible. When the doorbell rings, does your dog go berserk? Perhaps you’re stuck at the airport due to a delayed flight? Recognizing you can’t always control the noise, what steps can you take to minimize it?
· If your dog is a barker, consider putting them in a different place in the house (or outside) for an important meeting. You can never predict when you’re going to get a delivery! If you’re home with others who can’t predict when you’re on a call, hang a “on a call” sign on your door so that important KOL receives your full attention. At an airport? Can you move away from an active gate to a quiet corner? Sit in your rental car for the meeting? Get an airport lounge pass for the call?