Nido Qubein, President of High Point University, taught me the value of distinction. He made us think: do we want to be successful or significant? Creative or innovative? Focus on a ‘to do’ list or a ‘to be’ list?

I studied with him for over a decade (and about a decade ago!) and I still remember this pairing of words and concepts to help clarify intention, goals, and a deeper understanding of the human spirit. For example, ask yourself “Is this person angry or fearful?” or “Is this person hopeless or discouraged?” The wisdom I learned from him was not about binary thinking but about seeing the other side.

By being the 'word crafter' at your meetings you can help to both broaden and focus the discussion. Can you think of a time when this might have been useful for you?