Your statistics need to have heart

When you present your facility and its people to the Board of Directors, your city council, or your state representatives remind yourself that they will remember the feeling you portray, not the content alone. Your statistics need to have heart as well as head in them.

Not only stories about patients but perhaps people telling the story, willing patients and families, doctors and housekeepers, nurses and maintenance. What would it be like to have them present? Interview them, bring the face and feeling of your place to the meeting. This is what they will remember long after the meeting is over. This brings excitement about your place to your audience’s understanding.