Nido Qubein, President of High Point University, taught me the value of distinction. He posed a question that asked would we want to be successful or significant, creative or innovative, focus on a ‘to do’ list or a ‘to be’ list, perhaps even understand the difference between training and education. I studied with him for over a decade (and about a decade ago!) and I still remember this pairing of words and concepts to help clarify intention, goals, and a deeper understanding of the human spirit. To enhance the presence you bring to others consider being the pairing person. “Is he angry or fearful?” or “Is she hopeless or discouraged?” or “Is this an angry or a very frustrated person?” The wisdom I learned from Nido was not about binary thinking but about seeing the other side. One of my clients said last week, “There aren’t two sides to this issue, probably ten!” And I remembered another Nido-ism: the difference between knowledge and wisdom. Consider being the word crafter at your meetings, help others count on you to both broaden and focus the discussion.