I asked this to a group of attorneys recently and without exception they just loved to talk to other attorneys, law professors, and each other. No one said they love to talk to their clients, spouses or partners about the law! None! How about you? Who do you love to talk to about your profession? If it is only to those in the same profession, then a stretch might be to focus on another audience and see if you can effectively translate what you know. I told one of my physicians recently that I have another 25 years left of active service before I slow down. He smiled and said, “All I can tell you Kevin is that all of my 90-year old patients have two things in common.” Then he pointed to his head and said, “They stay active here” and pointed to his legs and said, “They stay active here!” My internal response was, “Well I’m 50% on the way!” My external response was, “Understood!” All of the tests, history, medical advice, and notes in a file were of less use than his intuition to align with my 25-year goal. If you know how to talk to your audience in a way that it sticks with them well beyond the moment, then you’ve gained a non-expert that you will love to talk with. Translate what you know, so that they will know, what you know!