Have you ever received a voicemail that sounds like a car commercial on the radio when they have to read the fine print as fast as possible? You have to listen to it three times to get the number right, or you are left wondering which ‘Bob’ is calling you?

Next time you make a call, be prepared to get the person’s voicemail. Decide in advance what to say, the pace you will speak, the information vital to the return call (always give your phone number even if you know they already have it), and the purpose of your call…again in a voice as steady as if you were on NPR.

You don’t need to tell them the time or day, the phone will tell them that. Nor do you need to tell them the weather where you are, they don’t care. Nor do you need to imitate an airline pilot’s announcement, “This is, uhhh, your captain speaking, today we are uhhhh going to Seattle (we know that) and we uhhhh will be flying at 35,000 feet (not necessary) and uhhh given the time I won’t be making any more uhhhh announcements,” At last some good news!

Leave a good impression - clear, crisp, professional, paced, with just enough information. That way they will not only remember to return your call, but won’t be afraid to do so!